Brew Better.
Operate Smarter.
Grow Faster.
Strategic audits and hands-on café systems to help owners in Mindanao grow profit reliably, with a simple audit-driven action plan.
On a typical project John helps with:
- Back-bar workflow and layout
- Beverage costing and menu focus
- Barista training and standards
Trusted by Industry Leaders
Who John Helps
This is built for aspiring café owners who want to start but don't know where to begin, and for existing cafés that want better profit and better systems.
First-Time Café Owners
Planning their first shop and need proven systems from day one.
Owners with Inconsistent Results
Struggling with inconsistent drinks, weak costing, or slow workflow.
Teams Needing Training
Staff that need barista training and operational standardization.
Café Brands Ready to Scale
Ready to level up operations and customer experience systematically.
Real Work, Real Results
From training sessions to café setups across Mindanao
We Don't Guess. We Diagnose.
A proven 3-step system to identify gaps, create action plans, and drive real growth.
Free Initial Audit
Quick review of your biggest gaps and quick wins.
Paid Business Audit
Full diagnostic + a 30-90 day action plan.
Implementation Support
Consulting, training, and ongoing monthly support.
Core Services
Business Audit
Full diagnostic of operations + marketing to identify profit leaks, workflow bottlenecks, and quick wins you can implement immediately.
Full Consulting Program
Complete system overhaul: fix workflow, menu, costing, and team performance.
Monthly Retainer
Ongoing optimization, check-ins, and seasonal strategy adjustments.
Experience
Helped
Staff / Barista Training
Hands-on training for speed, consistency, and better customer experience.
Meet John Salde
John Salde is a coffee operations consultant with 6+ years of hands-on experience in café operations, menu development, equipment guidance, staff training, and product formulation.
He is also the founder of The Passion Ground Café, built as a real-world case study for strong café systems and consistent customer experience.
3 Transformation Programs
Personalized after your business audit—designed to match your café's stage and goals
The Dial-In
Fine-Tuning Your Coffee Business · 30-45 Days
Coffee Consulting
- Recipe calibration & workflow fixes
- Menu cost optimization
- Staff efficiency training
- Equipment performance review
- 2 Preventive Maintenance Services
Marketing & Digital
- Google Business Profile setup
- Facebook & Instagram optimization
- 1-month content calendar
- Basic booking system
- Local SEO foundation
The Build
Complete Coffee Business Development · 60-90 Days
Coffee Consulting
Business Development
- Business model assessment (bean-to-cup)
- Supplier sourcing (beans, equipment, syrups)
- Equipment selection & installation
- Machine calibration & positioning
Barista Training (4 participants)
- Coffee species & espresso calibration
- Manual brewing & latte art
- Customer service & bar workflow
Menu Development
- Complete menu creation (hot, iced, frappe, cocktails)
- Beverage costing & pricing
- Signature drinks & seasonal offerings
Operations
- Complete SOP documentation
- Staff manuals & quality control
- 2 Free PMS included
Marketing & Digital
Digital Foundation
- Professional website/landing page
- Google Business + social media setup
- Brand identity & visual templates
Marketing Systems
- CRM & customer database
- Automated booking & messaging
- Review generation system
Strategy & Content
- 3-month content calendar
- Facebook/Instagram Ads setup
- Email/SMS automation
- Launch campaign strategy
The Transformation
Complete Business Turnaround · 60-90 Days Intensive
Coffee Consulting
All "The Build" Operations, PLUS:
- 60-90 day daily mentorship
- Complete operational transformation
- Team rebuilding & culture development
- Financial restructuring
- Supplier renegotiation
- Crisis management support
Marketing & Digital
All "The Build" Marketing, PLUS:
Advanced Growth
- 6-month content strategy
- Video content production plan
- Community & ambassador program
Paid Advertising
- 60-day managed Facebook/Instagram Ads
- Google Ads setup & management
- Retargeting campaigns
Customer Retention
- Complete loyalty program
- Email/SMS nurture sequences
- Win-back automation
Advanced Systems
- Multi-stage CRM pipelines
- Online ordering integration
- Real-time financial dashboards
Frequently Asked Questions
Clear answers to help you decide if consulting is right for your café.
The audit is the fastest way to identify what to fix first so improvements are targeted and measurable. It saves you from guessing and ensures you invest time and money in the right areas.
Yes—planning support helps avoid costly mistakes in equipment, menu, and workflow decisions before opening. This is often the best time to get it right from the start.
Primary focus is Mindanao for on-site work, but remote strategy, audits, and planning can be discussed depending on the project scope and needs.
A surface audit typically takes 1–2 days on-site, followed by a written report within 5–7 business days. A comprehensive audit takes longer and includes deeper analysis of financials, systems, and team performance.
The full program includes audit, personalized action plan, workflow optimization, menu and costing review, staff training support, and implementation guidance. It's a complete system overhaul tailored to your café.
Many quick wins can be implemented immediately after the audit—like workflow adjustments, menu tweaks, and simple cost controls. Bigger improvements (staff habits, systems) take consistent implementation over weeks.
Yes—equipment guidance is part of the planning and consulting services. I help you choose machines and tools that match your volume, budget, and concept, avoiding overspending or undersizing.
Training is hands-on and practical—focused on speed, consistency, customer interaction, and your specific menu. Sessions can be customized for new hires or skill upgrades for existing staff.
Ready to build a profitable café with systems?
Start with a free discovery call. Get clarity on your next best steps—whether you're launching, fixing, or scaling.
Experience
Helped
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